| 8 April |
Custdev, Marketing and Startup Community Building with Brant Cooper – Episode 13 |
Have you ever wondered why most businesses fail in the first five years? Would you like to know what you can do to ensure that this doesn’t happen to you? Customer development is one of the best tools you can utilize to reduce the chances of this happening to you.
In the latest episode of Innovators Mix, Aaron Eden sits down with Brant Cooper and discusses Customer Development (custdev) techniques, the release of his new book “The Entrepreneur’s Guide to Customer Development” and how he is helping to strengthen the San Diego start-up community.
